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The role of standardization and stakeholder involvement in implementing green management in organizations is examined within the framework of the project. Theoretical justifications related to voluntary standards at international, European and national levels as "soft" regulators in the field of "green"/sustainable management of organizations are considered. The conceptual framework of the study is based on the overall standardization process, going through the first phase of "Standards creation" and the subsequent phase of "Standards Implementation" with the participation of stakeholders from the "green" management of organizations. A systematic literature review of existing national research surveys examining the role of standards in achieving green management has been made. A methodology for empirical research on attitudes towards the implementation of green management of organizations in the light of the creation and implementation of standards as "soft" regulators among stakeholders has been developed. The analysis of the content (content analysis) of the conducted 30 semi-structured interviews has allowed to outline the main categories according to the process model of standardization. Three main models of standardization for "green" management have been identified: "de jure" standards of standard-making organizations; market-based "de facto" standards and legal standards based on government policies and measures. The correspondence between the revealed models and the implementation of the green standards by the respondents depending on their affiliation to the respective stakeholder group has been established. In conclusion, opportunities have been identified to improve the implementation of standards as a voluntary tool for achieving green management.

Business enterprises --- Management --- Green products. --- Environmental aspects. --- Environmental aspects.